Taylor Swift Vs Spotify: A Product Manager Problem

Guess what: we don’t buy music any more. Nope, gone are the days that we’d go out to the store and pay US$15 for the latest album from our favorite artist. iTunes and downloadable music pretty much killed this market. However, it turns out that something brand new has shown up that is killing iTunes and the downloadable music market: Spotify.

Why Doesn’t Taylor Swift Like Spotify?

In the brave new world of streaming music you and I no longer purchase music. Instead, what we do is we sign up for a subscription to a music streaming service. There are a number of them with names that we all recognize now: Pandora, Beats, Spotify, etc. For a fee these services will allow us to tell them what kind of music we like (Rock, Country, Soul, etc.) and they’ll pick out music that matches our tastes and create a never ending sound track for us to listen to. Clearly this has altered the product development definition for music products.

This new form of music consumption has been growing like a weed. The RIAA reports that streaming services like Spotify grew 28% in the first-half of 2014 alone and now account for 27% of industry revenue. However, because it is brand new, this means that all of the rules have not yet been determined and that’s why Taylor Swift is in a fight with Spotify.

So what happened here? Simply put Taylor Swift had a new album come out, 1989, and she and her record company wanted to maximize sales. Her record company talked with Spotify and asked them to limit which of their customers could listen to her new music. First they wanted only paying customers of Spotify (the ones who pay to not hear any ads) to be able to listen to her music. Next, they only wanted customers in Europe where Taylor Swift is trying to build a fan base to be able to hear her new music. Spotify said no and so she pulled her music off of their service.

What Should The Spotify Product Managers Do?

As a product manager, anytime a supplier is unable to provide you with the parts that you need, you’ve got a problem on your hands. Clearly Taylor Swift provides a product that Spotify customers enjoy. With her no longer being willing to provide that product, this places Spotify and its product managers in a difficult position that’s not going to look good on their product manager resume. If they don’t do something, then there is a good chance that at least some of their customers may leave them for other services who do have Taylor Swift products.

What these product managers are going to have to realize is that what their customer’s really want is music that sounds like Taylor Swift. If they can’t have the real thing, then can they have something that sounds close? This is where the power of playlists can come to the aid of Spotify’s product managers. For you see, because subscribers leave it up to Spotify to pick what the next song that they’ll listen to will be, the concept of playlists was created. A subscriber can create a playlist based on an artist or a theme and then Spotify will pick the sequence of music that matches that playlist.

Since Spotify can no longer provide Taylor Swift songs as a part of a subscriber’s playlist selections, the product managers are going to have to get creative. They’ve already started doing this. Spotify has posted playlists, “A Little Playlist Poetry for Taylor Swift,” and, “What to Play While Taylor’s Away,” including songs from Sam Hunt and Ed Sheeran, to help Swift’s fans cope. I would suggest that Spotify product managers should go out and find a singer who sounds just like Taylor Swift and have that performer create covers of Taylor’s songs (legally) and then substitute those songs and even new ones where they’ve had to pull Taylor’s songs. What a great opportunity for some unknown artist!

What Does All Of This Mean For You?

As product managers, we are at the mercy of our product’s suppliers. If they stop providing us with what we need to create our product, it is going to have a big impact on the type of product and the quantity of products that we can offer to our customers. The Spotify product managers are facing a situation like this that was never a part of their product manager job description because recording artist Taylor Swift has decided to pull her entire catalog of songs off of the Spotify service.

What this means for the Spotify product managers is that when their subscribers have playlists that include Taylor Swift songs, they won’t be able to hear what they want to hear. This means that the Spotify product managers are going to have to provide substitutes. It might even open a door for these product managers to find an artist who sounds like Taylor Swift to create songs to fill in the gap.

When a supplier is either unwilling or unable to provide us with the parts that we need in order to create our product, a product manager must take action. We don’t want to stop providing our product. Instead, we need to find alternatives to the supply that is no longer available. This is exactly what the Spotify product managers need to do. It appears as though they are already taking action to do this and they just might be able to create a service that can get along without Taylor Swift being a part of it.

Spotify Vs Everyone – How Does It Stack Up?

One of the most important questions for musicians is how should they release their music? This is especially true in the digital age of the internet. While there are online music stores where you can actually sell your music either in physical or digital format to your fans, music streaming sites are now gaining considerable popularity, as well.

Artists can get their music submitted to online music streaming services like Spotify so that when people search for them they can find it for instant streaming. The artist actually gets paid for every stream which they receive through services like Last.FM or Spotify. The actual amount is so minuscule that it’s negligible, however, and the real value in getting your music on streaming sites is for increased exposure.

In this article, we’ll look at an up and coming streaming service which has long been available and popular in Europe but which has only become available in America in recent months, Spotify.

The benefits of Spotify for an artist are aplenty. It’s a HUGE up and coming streaming site which more and more people are likely to begin using as time goes by and it gains more exposure and notoriety considering how much music can be found and streamed for free through it. This is one source of exposure which you cannot afford to pass up given how many people are already using it and who will use it.

The actual cut which you get per stream as I mentioned earlier is very negligible. You earn less than a tenth of a cent per play, and you’d need millions and millions of streams of your songs before you started to see income in the hundreds or thousands of dollars unfortunately.

Unless you’re signed to a major label where you’ve got people working to get your music on streaming sites like Spotify for you, you’ll have to do it yourself. Fortunately it’s relatively inexpensive to do so as you can use a service like Tunecore which I recommend to get your album uploaded to Spotify and every other noteworthy streaming site for a price of just $49.99. This gets your album on online streaming sites like Spotify but at the same time it gets it in actual digital music stores for purchase like iTunes.

Again, it’s all about exposure as well as making your music as readily available to your fans as possible wherever they are and through whatever music services they feel comfortable using and frequent, and Tunecore does this for you with a few clicks of your mouse.

Remember that the absolute best place right now which an independent artist can sell their music is through a free service called BandCamp in which you can earn 85-90% (minus the Paypal transaction fees) of every penny which you earn from sales of your music with BandCamp themselves only taking an industry leading 10-15% for themselves for the transaction in full.

Important Things You Must Know About Spotify

A new application that desktop and smartphone users can take advantage of is Spotify, which allows you to stream music from plenty of catalogue. To take full advantage of this app, you must download the software. After you have successfully installed it, know that this is similar with other media players. Still, it has a huge difference. You do not have to download the music so you can play it. In other words, you just have to stream it online. You can stream it over your Internet connection.

How It Works?

This app will deliver music to your PC through a combination of peer-to-peer sharing and streaming from its servers. If a user opens the app it will actually make an index of the contents of their Spotify cache and will send this to the streaming hub. The cache will contain all the music files or pieces of music files that the app sends if a user is listening to tracks.

Be aware that the streaming hub will use this index to share these music files with other users. Whilst you are receiving the music stream, your computer will likewise send music to other users on the network. This combination gives this app its quick response time.

How To Freely Have An Access To The App

There are different ways of getting access to this app for free. But experts highly emphasized that you must be very careful which of these tips to follow. For example, be very meticulous with free code generators since these are dangerous and illegal. They will require you to enter your details. Be reminded that such pieces of information can be used for shady activities like installing malware in your system and spamming you.

Good thing there are legal ways for enjoying this app for free or at a significant discount. Free trials often last for 7 days. But you can actually extend this for 3-6 months. Also, some are using multiple accounts so they can enjoy it for a longer time.

Another ways of getting access to it is by referring a friend. Once they have installed the service, you will actually get free access that will last for one month.

If you can’t have access to it for free, know that you can just spend few bucks. In fact, you just need 33 cents a month. You can actually get around the location restriction through the use of a gift card that you can buy from a reliable online retailer. If the price reverts and you do not want to pay the standard fee, you just have to cancel our subscription. But if you want to continue getting access to it, you can always purchase an affordable gift card.